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Booms and Bitner advocated working with environmental psychology theories to further improve client activities while supporting condition their behavior. They believed that, when tangible solutions were unavailable, factors including environment could affect shopper perceptions outside the house.

Segmentation involves the Original splitting up of individuals into people of like wants/desires/preferences. Usually applied requirements consist of: The following stage inside the targeting process is the level of differentiation linked to a segment serving. 3 modes of differentiation exist, wh

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